Keep Up with Trends, Leverage Twitter’s Influence, and Strengthen Your Brand Voice
Put your brand at the heart of real-time conversations with Twitter Ads and turn engagement into business results.
Twitter provides a wide range of ad formats for brands that want to deliver content more effectively. By choosing the right campaign objective and creative format, you can reach relevant audiences, boost visibility, and drive better marketing performance.
Promoted Ads: This ad format supports a variety of media types across the following subcategories.
Follower Ads are built to boost visibility and reach audiences with a high potential to follow your account, helping brands grow their community and attract new followers more effectively.
Twitter Amplify enables advertisers to place their ads alongside premium video content from highly relevant publishers, creating stronger brand alignment through two powerful ad formats.
Twitter Takeover is one of the most premium and impactful ad placements on the platform. By securing high-visibility positions across Twitter on desktop and mobile, brands can maximize reach, strengthen awareness, and capture attention in a highly prominent way.
Twitter Live enables brands to share major moments with audiences in real time. From launches to live events, this format helps create stronger engagement through live streaming, dynamic content, and real-time interaction with viewers.
Twitter Takeover is one of the most premium and impactful ad placements on the platform. By securing high-visibility positions across Twitter on desktop and mobile, brands can maximize reach, strengthen awareness, and capture attention in a highly prominent way.
Twitter Live enables brands to share major moments with audiences in real time. From launches to live events, this format helps create stronger engagement through live streaming, dynamic content, and real-time interaction with viewers.
Dynamic Product Ads help brands deliver the most relevant products to the right audience at the right moment.
Through DPA Retargeting, advertisers can reconnect with users who previously engaged with products on their website, such as viewing an item or adding it to cart without completing checkout.
Through DPA Prospecting, brands can also reach new audiences by promoting products from their catalog to users whose interests closely match those items.
When paired with Twitter’s conversion solutions, Dynamic Product Ads can improve campaign efficiency and drive stronger ROAS from performance-focused advertising.
Collection Ads provide a more engaging way to showcase products and tell a stronger visual brand story on Twitter. This format combines a main hero image or video with a row of supporting product images below, creating a more immersive shopping experience.
Similar to Carousel Ads but more visually focused, Collection Ads allow multiple products to appear within a single ad unit while giving advertisers flexibility to link users to different product pages or landing pages.
With this format, brands can highlight one key visual together with several related products, making it easier to inspire clicks and encourage product discovery. A single Collection Ad can feature up to 6 unique items.
Dynamic Product Ads help brands deliver the most relevant products to the right audience at the right moment.
Through DPA Retargeting, advertisers can reconnect with users who previously engaged with products on their website, such as viewing an item or adding it to cart without completing checkout.
Through DPA Prospecting, brands can also reach new audiences by promoting products from their catalog to users whose interests closely match those items.
When paired with Twitter’s conversion solutions, Dynamic Product Ads can improve campaign efficiency and drive stronger ROAS from performance-focused advertising.
Collection Ads provide a more engaging way to showcase products and tell a stronger visual brand story on Twitter. This format combines a main hero image or video with a row of supporting product images below, creating a more immersive shopping experience.
Similar to Carousel Ads but more visually focused, Collection Ads allow multiple products to appear within a single ad unit while giving advertisers flexibility to link users to different product pages or landing pages.
With this format, brands can highlight one key visual together with several related products, making it easier to inspire clicks and encourage product discovery. A single Collection Ad can feature up to 6 unique items.
Twitter provides a set of standard features and supporting ad components that can be used across five additional ad formats.
