TikTok Advertising
Active Users Worldwide
Over 1 Billion
92%
of users take action after watching TikTok videos
TopView Ads
Non-skippable in-stream Ads
TopView Ads appear immediately when users open the app, placing your brand directly on the user’s screen. The first 5 seconds are displayed as a premium ad placement, then the content continues as an in-feed video format. Videos can run up to 60 seconds, allowing users to like, share, and comment just like regular TikTok content. This format is highly effective for maximizing reach and brand visibility.
Non-skippable in-stream ads appear during video playback, ensuring that viewers watch the full advertisement. Videos can run up to 60 seconds and play automatically with sound. This format also supports interactive add-on cards, such as:
Interactive Card
Allows viewers to answer questions or interact directly with the ad. Users can also click through to external channels or a landing page after the ad has been playing for at least 3 seconds.
Voting Card
Allows users to participate in polls related to the brand. Advertisers will see aggregated poll results without accessing individual user data.
TopView Ads
TopView Ads appear immediately when users open the app, placing your brand directly on the user’s screen. The first 5 seconds are displayed as a premium ad placement, then the content continues as an in-feed video format. Videos can run up to 60 seconds, allowing users to like, share, and comment just like regular TikTok content. This format is highly effective for maximizing reach and brand visibility.
Non-skippable in-stream Ads
Non-skippable in-stream ads appear during video playback, ensuring that viewers watch the full advertisement. Videos can run up to 60 seconds and play automatically with sound. This format also supports interactive add-on cards, such as:
Interactive Card
Allows viewers to answer questions or interact directly with the ad. Users can also click through to external channels or a landing page after the ad has been playing for at least 3 seconds.
Voting Card
Allows users to participate in polls related to the brand. Advertisers will see aggregated poll results without accessing individual user data.
Branded Hashtag Challenge Ads
Branded Hashtag Challenges are designed to inspire user participation through interactive campaigns built around branded hashtags. Users are encouraged to create and share their own content as part of a challenge, helping brands generate large-scale engagement and viral reach.
This format is highly effective for building brand awareness and driving strong engagement by leveraging user-generated content and community participation.
Brand Takeover Ads
Branded Effects
Brand Takeover Ads appear immediately when users open the app, making them one of the most impactful ad formats for instant visibility. This format cannot be skipped and can appear as a static image, GIF, or short video. The ad is typically shown for 3 to 5 seconds and can direct users to a landing page or another destination. Brand Takeover Ads are highly effective for maximizing reach and brand awareness in a short period of time.
Branded Effects allow brands to create custom visual effects for campaigns, giving users an interactive way to engage with branded content. These effects can be used alongside other TikTok ad formats to make campaigns more creative, memorable, and engaging. Branded Effects are especially effective for increasing long-term brand visibility, and if the effect is interesting enough, users may continue using it repeatedly.
Brand Takeover Ads
Brand Takeover Ads appear immediately when users open the app, making them one of the most impactful ad formats for instant visibility. This format cannot be skipped and can appear as a static image, GIF, or short video. The ad is typically shown for 3 to 5 seconds and can direct users to a landing page or another destination. Brand Takeover Ads are highly effective for maximizing reach and brand awareness in a short period of time.
Branded Effects
Branded Effects allow brands to create custom visual effects for campaigns, giving users an interactive way to engage with branded content. These effects can be used alongside other TikTok ad formats to make campaigns more creative, memorable, and engaging. Branded Effects are especially effective for increasing long-term brand visibility, and if the effect is interesting enough, users may continue using it repeatedly.