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Unlock the Power of Video Advertising Connect with Your Ideal Customers Like Never Before
Reach customers who are searching, surfing, or watching videos in different parts of the online world. YouTube helps you reach the people who matter most to your business.
Show it to the right audience at the right time. Convert audiences into customers on a budget with YouTube Ads. Use Google data to get your message across to the right audience at the right time.
See the results you want. YouTube Ads make it easy for people to choose your business, increasing sales, followers, website traffic, and more.
Skippable in-stream Ads
Non-skippable in-stream Ads
Skippable in-stream ads are ads that can be skipped streamed when you have video content you want to promote before, during, or after other videos on YouTube and websites and apps running on Google's video partners.
What is the form of work?
Skippable in-stream ads will play before, during, or after other videos. After 5 seconds, viewers have the option to skip the ad.
Non-skippable in-stream ads are non-skippable in-stream ads when you have video content you want to promote before, during, or after other videos on YouTube and websites and apps running on Google video partners, and you want it to be promoted. Viewers can see all messages without skipping them.
What is the form of work?
Non-skippable in-stream ads are 15 seconds (or shorter) and play before, during, or after other videos. Viewers do not have the option to skip ads.
Skippable in-stream Ads
Skippable in-stream ads are ads that can be skipped streamed when you have video content you want to promote before, during, or after other videos on YouTube and websites and apps running on Google's video partners.
What is the form of work?
Skippable in-stream ads will play before, during, or after other videos. After 5 seconds, viewers have the option to skip the ad.
Non-skippable in-stream Ads
Non-skippable in-stream ads are non-skippable in-stream ads when you have video content you want to promote before, during, or after other videos on YouTube and websites and apps running on Google video partners, and you want it to be promoted. Viewers can see all messages without skipping them.
What is the form of work?
Non-skippable in-stream ads are 15 seconds (or shorter) and play before, during, or after other videos. Viewers do not have the option to skip ads.
Bumper Ads
Bumper Ads are bumper ads when you want to reach a wider audience with a short, memorable message.
What is the form of work?
Bumper ads are 6 seconds long (or shorter) and play before, during, or after another video. Viewers do not have the option to skip the ad.
Video discovery Ads
Outstream Ads
Video discovery ads are Video Discovery ads to promote video content in the place where it is discovered, including next to related YouTube videos, as part of YouTube search results, or on the YouTube mobile homepage.
How does the ad format work?
Video Discovery ads consist of a thumbnail image from your video with some text. While the actual size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch a video. The video will then play on the YouTube watch page or channel page.
Outstream Ads are out-stream ads when you want to expand the reach of mobile video ads, helping you reach more customers.
How does the ad format work?
Outstream ads start playing muted. Viewers can tap the ad to unmute the video. Outstream ads are designed to increase the reach of your videos in a cost-efficient way.
Video discovery Ads
Video discovery ads are Video Discovery ads to promote video content in the place where it is discovered, including next to related YouTube videos, as part of YouTube search results, or on the YouTube mobile homepage.
How does the ad format work?
Video Discovery ads consist of a thumbnail image from your video with some text. While the actual size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch a video. The video will then play on the YouTube watch page or channel page.
Outstream Ads
Outstream Ads are out-stream ads when you want to expand the reach of mobile video ads, helping you reach more customers.
How does the ad format work?
Outstream ads start playing muted. Viewers can tap the ad to unmute the video. Outstream ads are designed to increase the reach of your videos in a cost-efficient way.
Masthead Ads
Masthead Ads are used when you want to increase awareness of a new product or service or reach a large audience in a short period (e.g. for a sale).
How does the ad format work?
A desktop masthead ad is a video featured in. The Masthead will autoplay without audio for up to 30 seconds at the top of the YouTube homepage feed. Right automatically uses content from your channel. You can choose to include up to 2 companion videos in this panel. Users can click the mute icon if they want to hear the audio from the video. After auto-playing, the main video will default to video thumbnail. When people click on a video or click on a thumbnail, they'll be taken to the YouTube mobile video watch page. Featured videos in Masthead ads will autoplay without sound for the full duration of the video at the top of the app. YouTube or the homepage feed of m.youtube.com
Mobile masthead ads include a customizable headline video thumbnail, description text, as well as an external call to action (CTA). Mobile video mastheads pull in the channel name and icon from the advertiser's channel. automatically
For youtube TV ads, the featured video in the Masthead ad will autoplay (if supported) without audio for the entire length of the video at the top of the YouTube TV app. Masthead ads can appear in widescreen format or 16:9 aspect ratio. People can use their TV remote to interact with the Masthead ad. After the main video autoplay, it defaults to the video thumbnail. When people click on a video or thumbnail, they will go to the video watch page to view it in full screen. You can't add a CTA to your TV screen Masthead ad.